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September 10, 2025

Marketing in the Age of Generative AI: Consumer Trust and Synthetic Content

Generative AI tools significantly boost consumer trust in digital marketing strategies, enhancing engagement.
Key evidence shows enhanced trust through synthetic content, as consumer engagement increases with AI-generated ads.
Observational analysis of generative AI indicates a shift in digital marketing, focusing on consumer trust and synthetic content.
This shift may enable companies to create more engaging marketing strategies, improving consumer interaction.

Generative AI tools now shape digital marketing, enabling ad creation and chatbot videos that increasingly foster consumer trust and engagement.

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Eswararao Naidu Allu (Sun,) studied this question.

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