In modern sports systems, especially within coaching specialties, the application of strategic management principles has become a key determinant of sustainable success. This article explores the strategic planning and implementation of sports activities under the conditions of strategic management in the context of coaching education and practice. The study identifies the necessity for a structured and goal-oriented approach in sports planning that aligns with national development programs, international standards, and the individual needs of athletes. The research discusses the integration of strategic management tools—such as SWOT analysis, stakeholder analysis, and long-term performance metrics—into coaching practices to enhance effectiveness and efficiency. Emphasis is placed on the alignment between strategic goals, training processes, and competition outcomes. The study also highlights the importance of interdisciplinary collaboration among coaches, sports scientists, administrators, and psychologists in developing flexible and adaptable strategic plans. Through a combination of theoretical frameworks and practical case studies, the article demonstrates how strategic planning can optimize talent development, resource allocation, and performance evaluation in sport. Furthermore, it addresses potential challenges such as resistance to change, lack of strategic awareness, and insufficient institutional support. Ultimately, the findings suggest that the application of strategic management in coaching not only improves planning and execution but also ensures the long-term sustainability and competitiveness of sports programs. The article concludes with recommendations for integrating strategic thinking into coach education programs and sport policy development.
Babayev et al. (Sun,) studied this question.