This study examines the transformation of visual culture influenced by digital technologies, focusing on emerging artistic formats and their implications for the art world. The research employs content analysis of scholarly sources, comparative analysis of traditional and digital practices, and statistical evaluation of the digital art market's growth. Findings indicate that integrating digital tools with traditional art supports the preservation and reinterpretation of cultural heritage but also introduces risks, including the erosion of artistic identity and increased dependence on algorithmic processes. Artificial intelligence (AI) is evolving from a tool to an active agent in the creative process, raising questions about the boundaries between human and machine-generated art. Additionally, digital saturation has altered visual perception, compelling artists to adapt to audiences with shorter attention spans. The study’s practical relevance lies in proposing strategies for adapting artistic practices to the digital era, such as legal frameworks for digital art, ethical guidelines for algorithmic creation, and digital archiving systems to safeguard cultural memory. Future research should explore AI's influence on creativity, the cognitive effects of digital overload, and copyright protection mechanisms in the online environment. These insights aim to guide artists, scholars, and policymakers in navigating the evolving landscape of visual culture.
Zarutska et al. (Sat,) studied this question.
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