What type of study is this?

This is a Quantitative Approach study.

September 10, 2025

The Effect Of Brand Experience And Perceived Value On Customer Loyalty Dimediated By Customer Satisfaction On Wardah Skincare

Puntos clave

Customer satisfaction significantly mediates the effects of brand experience and perceived value on customer loyalty.
Brand experience and perceived value each positively influence customer loyalty and satisfaction with Wardah Skincare.
A sample of 140 women over 17 years old provided insights into customer behavior and perceptions regarding Wardah Skincare.
The findings suggest that enhancing brand experience is crucial for improving customer loyalty in the skincare sector.

Resumen

This study aims to determine the relationship between brand experience and perceived value on customer loyalty through customer satisfaction in buying Warda Skincare products. This research uses a quantitative approach by taking 140 samples from women over 17 years old. Questionnaire data collection methods and studies related to the indicators used. The results of this study indicate that brand experience has a positive and significant effect on customer loyalty. Perceived value has a positive and significant influence on customer loyalty. Brand experience has a positive and significant influence on customer satisfaction. Perceived value has a positive and significant influence on customer satisfaction. Customer satisfaction has a positive and significant influence on customer loyalty. And customer satisfaction is able to mediate brand experience variables and perceived value on customer loyalty.

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