What type of study is this?

This is a Literature Review study.

September 10, 2025

Determining Purchase Decisions: Analysis of Electronic Word Of Mouth and Digital Marketing (Marketing Management Literature Review)

Puntos clave

Purchasing decisions are influenced by both electronic word of mouth and digital marketing.
Results show significant effects of green marketing on purchasing decisions, highlighting its importance.
Qualitative methods and library research were employed to gather insights on the topic.
The findings suggest that integrating electronic word of mouth with digital marketing can enhance purchasing decisions.

Resumen

The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, Electronic Word Of Mouth and digital marketing together influence purchasing decisions.

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