EDITORIAL - Sustainability and Green Practices in Business in Developing Countries

In recent decades, the concept of sustainability has emerged as a critical paradigm in global discourse, intersecting with environmental, economic, and social development goals. Rooted in the Brundtland Commission’s 1987 definition of sustainable development. “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs”, the idea of sustainability has increasingly been integrated into the realm of business operations and corporate strategy (WCED, 19871). This integration has given rise to the notion of “green business practices,” referring to organizational policies and activities aimed at minimizing environmental impact, enhancing energy and resource efficiency, and promoting long-term ecological balance. While sustainability efforts in advanced economies have been well-documented and, in some cases, institutionalized, the role and evolution of green practices in business within developing countries have received comparatively less scholarly attention, despite their profound relevance to global sustainability efforts.