This article examines volunteer recruitment as a strategic process that shapes the sustainability and legitimacy of non-profit organizations. It highlights how structured needs assessments, clear role definitions, inclusive practices, and strong volunteer branding foster a motivated and diverse volunteer base. Drawing on both theoretical insights and practical illustrations, the article argues that recruitment is not simply about filling vacancies but about cultivating relationships, trust, and long-term organizational capacity.
Anna Neya Kazanskaia (Wed,) studied this question.