Restaurants are one of the culinary industries that are experiencing rapid growth. The competition among restaurants has generated a dynamic business model with a variety of menu and service component changes. The integration between food and service served in restaurants plays a crucial role in driving customer satisfaction and behavioral intentions. Food quality is the suitability of food from a restaurant to meet customer expectations. Meanwhile, the quality of service is provided through employees to customers. The study aims to analyze the effect of food quality and service quality on customer behavior intentions in Kimukatsu Restaurant. The study was carried out using the purposive sampling method with a total of 205 respondents. The research data analysis technique was Structural Equation Modeling (SEM) with the AMOS 24 program. The results showed that the quality of food and service positively affects customer satisfaction and behavioral intentions. Consumer satisfaction acts as a mediator between the quality of food and service and between the quality of food and customer behavior intentions.
Anwar et al. (Tue,) studied this question.
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