September 23, 2025

SportsMarket Bytes: The Ever Expanding Impact of Technology on Sport Marketing, Part I

Puntos clave

Technology is reshaping how sports are marketed, creating new opportunities and challenges for brands.
The Internet's influence on sport marketing continues to grow, shaping consumer engagement and experiences.
This analysis includes emerging advancements that could redefine market strategies and consumer connections.
Understanding these trends is crucial for stakeholders aiming to adapt to the evolving landscape of sport marketing.

Resumen

Technology is greatly altering the way the sport product is marketed. Over the next two issues, SportMarketBytes will provide the reader with a glimpse of the impact and future ramifications of technological advancements. Part One will highlight the prominence and continual development of the Internet as a source for sport marketing activity. Part Two will focus on technological developments impacting the future of sport marketing. As always, we welcome ideas and data from our readers.

Preguntar a la IA

Me gusta

Guardar

Cite This Study

Jay Gladden (Sun,) studied this question.

synapsesocial.com/papers/68d4768331b076d99fa6f2a5 https://doi.org/https://doi.org/10.1177/106169349600500302