Artificial Intelligence (AI) has become a transformative force in the global business environment, redefining the way entrepreneurs innovate and compete. With its ability to analyze data, automate processes, and enhance decision-making, AI offers immense potential for shaping the future of entrepreneurship. Entrepreneurs increasingly use AI in areas such as marketing, customer service, financial management, and product innovation, enabling them to achieve greater efficiency and competitiveness. At the same time, challenges such as high implementation costs, ethical concerns, data privacy issues, and the risk of job displacement raise critical questions about its adoption. This study examines the role of AI in entrepreneurship with a focus on awareness, adoption levels, benefits, and barriers. The findings will help in understanding how entrepreneurs can strategically harness AI to create sustainable business models and ensure long-term growth in a technology-driven world.
Anushiya et al. (Mon,) studied this question.