Driven by both the upgrading of cultural consumption and the revival of traditional craftsmanship, contemporary ceramic products are undergoing a transformation from mere “trinkets” to cultural carriers, requiring designs that balance cultural expression with market recognition. Narrativity and authenticity, as core elements, are mutually dependent and reinforcing: narrativity builds the bridge for cultural transmission, while its effectiveness relies on the support of authenticity; authenticity provides the value foundation for narrativity, while its dissemination depends on innovative narrative transformation. This paper analyzes the manifestations of narrativity in form, decoration, and functional design, and explains the importance of authenticity in preserving cultural integrity, enhancing consumer trust, and promoting the inheritance of traditional craftsmanship. On this basis, it proposes pathways for implementation, including deeper excavation of cultural connotations, innovation in design methods, and adherence to traditional crafts and materials. The aim is to provide theoretical reference for the high-quality development of ceramic cultural products and to support the creative transformation and innovative development of traditional ceramic craftsmanship.
Mi et al. (Sun,) studied this question.