Key Performance Indicators (KPIs) are essential tools for non-profit organizations to evaluate performance, monitor progress, and inform strategic decisions. This Teaching Paper presents a structured approach to selecting, implementing, and interpreting KPIs in non-profit contexts, covering domains such as fundraising, program impact, volunteer engagement, outreach, and operational efficiency. Practical guidance, illustrative examples, and a case study demonstrate KPI implementation in volunteer program performance measurement. The paper also addresses common challenges, operational tips, and reflection questions to support integration of KPIs into routine management, ensuring measurable impact and evidence-informed decision-making.
Anna Neya Kazanskaia (Wed,) studied this question.