Investment decision-making is often characterized by uncertainty and the subjective weighting of criteria. This study aims to develop a more robust decision support framework by integrating the Generalized Interval-Valued Hesitant Intuitionistic Fuzzy Soft Set (GIVHIFSS) with the Analytic Hierarchy Process (AHP) to objectively weight criteria and handle multi-evaluator hesitancy. In the proposed GIVHIFSS-AHP model, the AHP is employed to derive mathematically consistent criterion weights, which are subsequently embedded into the GIVHIFSS structure to accommodate interval-valued and hesitant evaluations from multiple decision-makers. The model is applied to a numerical case study evaluating five investment alternatives. Its performance is assessed through a comparative analysis with standard GIVHIFSS and GIFSS models, as well as a sensitivity analysis. The results indicate that the model produces financially rational rankings, identifying blue-chip technology stocks as the optimal choice (score: +2.4). The comparative analysis confirms its superiority over existing models, which yielded less-stable rankings. Moreover, the sensitivity analysis demonstrates the robustness of the results against minor perturbations in criterion weights. This research introduces a novel and synergistic integration of the AHP and GIVHIFSS. The key advantage of this approach lies in its ability to address the long-standing issue of arbitrary criterion weighting in Fuzzy Soft Set models by embedding the AHP as a foundational mechanism for ensuring validation and objectivity. This integration results in mathematically derived, consistent weights, thereby yielding empirically validated, more reliable, and defensible decision outcomes compared with existing models.
Carnia et al. (Sun,) studied this question.