Assessing the Impact of Digitalization on MSMEs Performance

This study aims to examine the impact of digitalization on Msmes performance, as well as challenges and opportunities in digitalization and effective technology management strategies. The digital era presents MSMEs with a number of obstacles, including scarce human and financial resources, poor digital infrastructure, and little technical knowledge and awareness. However, MSMEs can also benefit significantly from digital transformation, which opens up new markets to them, increases operational efficiency, and gives them the capacity to use data analysis to make better decisions. This research discovers that good technology management techniques are essential for the digital transformation of MSMEs through a qualitative approach and literature review. The strategies include of creating a strategy for technology plan that is compatible with business goals, choosing and integrating the right systems, and skill-building programs for employees. The purpose of this study is to investigate and determine the most innovative strategies for MSME digital business development. The study concludes that MSMEs can increase productivity and innovation, automate business operations, and save operating expenses by implementing digital technology properly.