The Paths for Higher Vocational Colleges of Culture and Tourism to Serve Rural Revitalization: Taking Nanchong Vocational College of Culture and Tourism as an Example

Rural revitalization is an essential part of achieving Chinese-style modernization, an inevitable choice for common prosperity, and an important vehicle for the high-quality development of colleges and universities. At present, there are issues such as insufficient service awareness and capabilities, single service forms, supply-demand mismatch, and inadequate incentive and safeguard mechanisms in the service of rural revitalization by higher vocational colleges of culture and tourism. The solutions are to effectively improve the service awareness and capabilities of faculty and staff, enrich service forms and carriers, bridge the gap between supply and demand, and reform incentive safeguard mechanisms.