The Impact of Social Media Usage on Academic Performance: A Study of the Professional Educational Diploma Program in UAE

In this modern age, social media plays a crucial role in the development of society. This technological reform has also influenced the educational sector, which has had several impacts. Therefore, this study investigates perceptions regarding the impact of social media on academic performance among a sample of 231 individuals. A descriptive approach was used to conduct the analysis, which revealed the participant’s perception of both positive and negative impacts of social media on academic performance, with statistically significant effects observed. Effect sizes indicate moderate to large magnitudes of these impacts, emphasizing their practical significance. Furthermore, strong positive correlations are found between perceptions of negative and positive impacts of social media on academic performance, highlighting the multidimensional nature of individuals’ views. The study also has limitations, which include sampling bias and reliance on self-reported measures. Meanwhile, these insights contribute to a better understanding the complex relationship between social media and academic performance, informing strategies for promoting positive educational outcomes in the digital age.