Health Insurance: A Study of Consumer Behavior

Globally, People finance their medical needs through health insurance among varied ways. However, People are ignorant towards it including those who can afford it. Especially in India, subscription paralysis has been observed. An investor need to recognize the risk and manage appropriately. This study aims to examine the socio-economic factors that affect decision of investors to invest in health insurance. Data is collected through a structured questionnaire filled by 151 respondents. The relationship between demographic characteristics & policy features, as well as between demographic variables & the percentage of income invested in health insurance, was examined though Chi-square run in SPSS. The investment decision is affected by the income component and the benefits provided by an insurance policy.