Research on New Quality Productivity Issues in the Digital Age

With the acceleration of globalisation, cross-border e-commerce supply chain plays an increasingly important role in China's economy. Against the backdrop of big data, this paper provides an in-depth assessment of the resilience of China's cross-border e-commerce supply chain from 2017 to 2022 using the Coherent Data Envelopment Analysis (CoDEA) methodology, and explores how the new quality of productivity empowers supply chain management in order to improve the overall efficiency and responsiveness to market changes. The study shows that the adaptability and resilience of cross-border e-commerce supply chains have improved significantly through the introduction of advanced information technology and digital tools. We should continue to strengthen the technological infrastructure of cross-border e-commerce supply chains, cultivate talents that meet the needs of new quality productivity, and further enhance the global competitiveness of supply chains through policy incentives and international cooperation.