Creating innovative B2B digital platform for underutilized assets of industrial enterprises in Russia

The trend towards digital transformation, modern geopolitical conditions, as well as the problem of underutilized assets in Russian industry bring the task of developing sharing economy in the B2B segment to a new level of relevance. Interest in this topic is growing not only from researchers, but also from practitioners who are searching for effective solutions in industry, taking into account new opportunities of sharing economy, in particular business models of sharing. Studies have shown that the model of sharing (joint) use of assets in the B2B segment has its own distinctive features in comparison with traditional models of equipment rental: direct lease from a commercial organization, equipment leasing, access to equipment through Collective Use Centers (CCPs). The empirical study also assessed the existing supply of P2P equipment rental (5-6% of all ads for the sale of underused equipment) and the demand for P2P rental (85% of respondents are ready to rent equipment from a P2P lessor). Drawing on the results obtained, the author offers recommendations to create an innovative B2B digital platform of underutilized assets using the author's design template for creating business models of B2B digital platforms in the context of creating / delivering / retaining value and develops an organizational and managerial mechanism for sharing assets of industrial enterprises, taking into account the coordination of stakeholders’ interests. The integration of the B2B digital platform with the State Information System of Industry (GIS) is proposed, which will complement the GIS ecosystem with a new service for industrial enterprises on the one hand and provide an opportunity to use existing GIS services on the other.