Factors Affecting the Innovative Development and Value Creation of Traditional Handicrafts

This paper studies the factors that affect the innovative development and value creation of traditional handicrafts. Traditional handicraft plays an important role in inheriting the essence of national culture, but it has suffered from the impact in the process of modern industrialization and is faced with problems such as industrial contraction and the plight of craftsmen. Based on semi-structured interviews of traditional handicrafts, this paper adopts the grounded theory method and selects 10 practitioners, enterprises and scholars of traditional handicrafts in Yunnan region as research objects through convenient sampling and theoretical sampling. The research found that product development and innovation, and the protection and inheritance of traditional skills are the core abilities of traditional handicrafts. Product Development and innovation Enhance the market competitiveness and economic value of handicrafts through the integration of modern design elements, the use of modern technology, and cross-border cooperation. The preservation and inheritance of traditional skills through professional training, detailed documentation, and policy support to ensure the excellence and continuity of skills. At the same time, key factors such as cultural inheritance, talent cultivation, brand building, policy support, and transportation conditions provide a favorable development environment and support through cultural activities, career development opportunities, modern marketing methods, legal protection, and infrastructure improvement. Through these comprehensive effects, traditional handicrafts, governments, and enterprises can clarify the direction of development, jointly promote the innovative development and value creation of traditional handicrafts, and enhance their market competitiveness, cultural value, and social identity.