Research on the Investment Value of LI Auto based on Multiple Method

This study explores the investment value of LI Auto based on SWOT analysis, financial analysis, and valuation methods. The findings indicate that LI Auto has established a niche in the new energy vehicle market with its EREV technology and precise market demand grasp. The company demonstrates strengths in technological innovation, product appeal, and R&D investment, yet faces challenges in production scale, debt levels, and brand influence. Financial data show an upward trend in net profit margin and return on equity (ROE), with significant growth in revenue and net profit. Valuation analysis reveals that LI Auto has P/E, P/B, and P/S ratios that are lower than Tesla but shows market advantages over XPeng and NIO. The study provides a comprehensive reference for investors' decision-making.