Food packaging as a vehicle for eco-information for children: educational strategies present in the Brazilian market

This paper aims to investigate how packaging design has been incorporating eco-information targeting children, as well as whether the verbal and non-verbal strategies used align with guidelines for promoting sustainability education. The research reported in this article has an exploratory bias and consisted of three phases. Initially, a field study was conducted in 7 supermarkets to collect and document packaging containing eco-information aimed at children. This was followed by data analysis focusing on the location and emphasis of eco-information on packaging surfaces. Lastly, an analysis was conducted using the instrument proposed by the research group to relate eco-information to guidelines for promoting sustainable education. The results highlighted the relation between verbal and non-verbal strategies adopted in packaging design for children and the guidelines for promoting sustainability education. They emphasized packaging as a vehicle for disseminating eco-information and its contribution to changing habits in the children's context