Sustainable fashion for whom? The challenges of inclusion

Discussions about the socio-environmental problems caused by the textile and clothing industry are not new. Over the years, many researchers have been debating and creating solutions so that the production of new garments is less aggressive and inclusive. However, the Brazilian fashion industry, is still a long way from being sustainable. When we add the inclusion variable, this issue becomes even more difficult. Based on these assumptions, the aim of this article was to analyze which audiences brands that claim to be sustainable reach. To this end, it is an applied, exploratory-descriptive study, with quantitativequalitative data treatment. To this end, 12 Brazilian sustainable fashion brands were explored, taking into account aspects such as the prices charged for the garments, the size chart used and the indication of inclusive garments. It was observed that the prices charged and the sizes of the garments are exclusionary issues that make it impossible for everyone who wants to have access to sustainable fashion. What's more, none of the brands analyzed indicate accessibility issues, perpetuating the exclusion of dissident bodies in fashion.