August 1, 2024

Balancing Innovation and Ethics in AI- and Big Data-Driven Marketing

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Resumen

Ethical governance and human oversight are essential for maintaining integrity in AI-driven marketing. Collaboration between stakeholders and integration of ethical AI frameworks are critical for ensuring responsible and fair marketing practices.

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Cite This Study

Ahmad et al. (Thu,) studied this question.

synapsesocial.com/papers/68e5e1d7b6db643587576545 https://doi.org/https://doi.org/10.1109/mc.2024.3405708

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1AI and Big Data in Contemporary Marketing2024 · 10 citations
2The Ethics of AI Ethics: An Evaluation of Guidelines2020 · 1,634 citations
3Understanding user sensemaking in fairness and transparency in algorithms: algorithmic sensemaking in over-the-top platform2022 · 90 citations
4Artificial Intelligence and Blockchain for Transparency in Governance2020 · 101 citations
5Transparency in Algorithmic and Human Decision-Making: Is There a Double Standard?2018 · 380 citations

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