A Brief Analysis of the Development of the K-pop Industry from a Cross-Cultural Perspective to Drive User Consumption Behavior: Taking the "Small Card" of Idols as an Example

The K-pop industry, as a representative of South Korea's entertainment industry, has shown significant influence globally in recent years. With the continuous export of K-pop culture, its peripheral products, as a characteristic product, have gradually been actively sought after by a large number of fans. Among them, small cards, as a representative product of the peripheral industry, have gradually become popular and popular, but there is still consumption chaos in their consumption process. Based on globalization theory and cross-cultural communication theory, this article uses in-depth interview research methods to explore the psychology and specific mechanisms of small card consumption, while analyzing the problems and challenges it brings. This article analyzes that the forms of small card consumption are diverse, and their hot sales reflect the development of the fan economy and the dissemination of K-pop culture, providing theoretical and practical significance for the future development of the small card market. Based on this, the following suggestions are proposed: improving consumer awareness, regulating merchants and trading platforms, and strengthening government supervision.