The Impact of E-sports Event on Urban Economic Development: A Case Study of the Hangzhou Asian Game

With the continuous development of society, the importance of urban economy has become particularly important. At the same time, sports events have also become an important way to enhance the competitiveness of cities and realize the government's improvement of urban economy. this article takes Hangzhou as a representative to conduct corresponding research and analysis. It is found that the Hangzhou urban government has issued relevant policies for sports events to drive the city's economy in order to better organize events, in order to promote the linkage between event preparation and urban development. This article is based on the perspectives of public management, economics, sports and other disciplines, and comprehensively uses research methods such as literature review and case analysis to study the empowerment of urban economic development by the Hangzhou Asian Games e-sports project. This paper mainly explores three aspects: first, how international events promote urban economy, second, how events promote urban infrastructure construction, and finally, how electronic competitions promote urban economic development. Through the research results, it has been found that as the influence and scale of the e-sports industry gradually increase, the proportion and linkage effect of the industry continue to increase. The development of the e-sports industry-enabled city is also full of uncertainties. On the other hand, from the perspective of driving urban economic development through the e-sports industry, it is proposed to strengthen the development foundation of the e-sports industry, improve the development system of the e-sports industry, and expand the implementation path of the e-sports industry development direction.