The Influence of Network Culture on the Values of College Students in the New Era and Its Educational Strategy

With the rapid development of information technology, Internet technology has rapidly penetrated into every field of social life, and network culture has had a profound impact on the formation and development of college students' values. As a new cultural form, network culture not only has the attributes of public culture, but also has unique media, open structure and complex social functions. In the formation and development of college students' values, network culture plays an important role, but its negative influence is also increasingly prominent. In view of this situation, colleges and universities should take effective measures to guide college students to establish correct values. Based on the analysis of the influence of network culture on the values of college students, this paper proposes that colleges and universities can effectively optimize the values of college students in network culture through innovative content, innovative methods and innovative mechanisms.