Sustainable Supply Chain Performance Model of Thai’s Pharmaceutical Business

With the growing environmental awareness, the role of green initiatives and organizational determinants becomes very important for all sectors. It becomes very crucial for organizations to minimize their contribution to environmental degradation process. The foremost objective of the given study is to determine the impact of green motivation and top management support on sustainable supply chain performance with the help of work culture, green innovation and teamwork as mediating variables. In the following study, the survey questionnaire technique is used to collect the data. Almost all pharmaceutical employees respond to the survey questionnaires. Five-point Likert measure scales are used under the questionnaire technique and the final sample size was 438. Additionally, under the analysis, the significant SEM technique is used which has demonstrated that all hypothesis is accepted. The tables and figures indicated that green practices and top management support regarding innovation practices help in enhancing the performance of the companies. Similarly, the results provide that positive work culture, green innovation, and teamwork all have a positive mediating role in enhancing the relationship of top management support, green motivation with supply chain performance. Finally, it is examined that the given study is important and beneficial for the pharmaceutical sector and its related firms.