Linguopragmatic approach to linguostylistic ways of organizing English microtexts in fashion discourse

The purpose of this article is to identify the linguistic and stylistic ways of organizing English microtexts in fashion discourse in terms of discourse analysis, pragmatics and functional stylistic analysis. The novelty of the study refers to the fact that as a result of an integrated approach to the linguostylistic ways of organizing English microtexts, we were able not only to identify and systematize expressive means and stylistic devices of English microtexts from the world of modern youth fashion, but also to discover examples of discourse interference when linguistic means of colloquial, publicist, belles-lettres, scientific and official styles are combined, which leads to an enhanced pragmatic effect of English microtexts in fashion discourse. The article presents examples of paralinguistic means such as font, text layout, color, images, in connection with verbal components that perform appellative and regulatory functions. The analysis revealed that stylistic means of lexical and syntactic levels significantly predominate in English microtexts on clothing and accessories.