Problems and prospects of family hotel business development in Georgia

In many countries, the tourism and hospitality industry is dominated by hotel family businesses. Georgia, as a mountainous country, has great resources for the development of small and family hotels. The beautiful landscape of the mountainous country makes it diverse and motivates the local population to develop the hotel business. Despite the lack of development of tourist infrastructure and other hindering conditions, the interest in the mountains of Georgia is growing more and more. In order to receive tourists, the issue of building small hotels with relatively small costs or converting existing houses into guest houses becomes urgent. Each family hotel tells us its own story with originality, local ethno-cultural values and traditions. The presented work deals with the business development of family hotels, the life cycle, the assessment of the current situation, the investments made and the challenges faced by family hotels. Quantitative and qualitative research methods, empirical research, comparative and statistical analysis methods are used in the work.