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Summary. This article is dedicated to studying the issue of the functioning of hyperbole in English-language advertising texts and its stylistic and pragmatic features. The research is conducted on the material of advertising texts dedicated to perfumery-cosmetic products, hygiene and health products, and slogans of an airline company. The relevance of the study is determined by the significant role of advertising in modern society and the insufficient study of stylistic devices that serve the main persuasive-communicative advertising strategies. The main function of hyperbole is to intensify the concepts of quality, exclusivity, and impact in order to implement leading persuasive strategies. Key words: hyperbola, advertisement, overstatement, text, aim
A.M. SHABANOVA (Mon,) studied this question.