Travel and Tourism Sustainability in the Balkan Countries

Tourism is one of the fastest growing sectors and a significant wealth generator in contemporary conditions. However, along with tourism growth, its negative sides emerge, such as overtourism and inadequate management of natural and cultural resources, which can lead to their devastation. That is why the concept of sustainable tourism is essential in order to preserve all the resources and attractiveness of tourism destinations for future generations. The subject of the paper is the analysis of travel and tourism sustainability in the Balkan countries. The results of the research pointed to critical dimensions of the tourism sustainability in the Balkan countries that require improvement, but also made it possible to single out countries where it is especially necessary to make efforts to ensure more sustainable tourism development.