A Study on the Impact of College Students' Media Literacy on Learning--Effectiveness in the Context of New Media

In the context of new media, the impact of media literacy on college students' learning effectiveness has been widely noticed, but there are still many shortcomings. This paper analyzes the current situation of college students' media literacy. It is concluded that they have a high degree of mediatization and a strong ability to use media, and there is a certain degree of critical thinking. However, at the same time, there are problems such as low ability to think rationally about media information and irrational behavior caused by new media cognition. Given this, this paper puts forward the following suggestions: establish an effective education model, introduce policies to regulate media behavior, and strengthen media literacy education for teacher education students. In this way, the quality and ability of college students in media cognition and use can be enhanced. This is not only related to the development of individuals but also to the construction of a harmonious society.