Assessment of Knowledge of Farmers on Market-Led Extension Practices in Northern Karnataka

With a significant increase in agricultural production, India has achieved self-reliance in food. However, the focus has now shifted from mere production increases to maximizing returns on investments. Liberalization, privatization and globalization have transformed the world into a global village, requiring Indian farmers to compete internationally. The extension system must evolve to equip farmers with market-oriented knowledge and skills. In this regard, the present study assessed farmers' knowledge of market-led extension practices in five districts of Northern Karnataka. The study sample comprised 240 respondents selected through simple random sampling. The results revealed that around forty per cent of grape growers belonged to the high knowledge category, followed by 52.50 per cent of areca nut growers and 42.50 per cent of maize growers who had a medium level of knowledge on market-led extension practices. Nearly ninety per cent of grape farmers had knowledge of production practices, followed by 75.63 per cent with knowledge of post-harvest practices. Regarding areca nut, 92.50 per cent had knowledge of post-harvest practices and 83.52 per cent of production practices. The majority of maize growers (86.25%) had knowledge of production practices, with 68.75 per cent knowledgeable about post-harvest practices. The study highlighted significant gaps in farmers' knowledge regarding export and brand management. Addressing these gaps through tailored extension interventions like technology adoption and market-focused training, is crucial for enhancing farmers' competitiveness and promoting sustainable agricultural enterprises in the region.