The Study of Factors Affect of Consumer Buying Behaviour of Hyundai Car in Indore City

The research focuses on the factors influencing consumer buying behavior. The aim of this study is to find out the factors influencing consumer’s decision to purchase Hyundai car. The design of the research is completely quantitative and qualitative. Primary data collected for this study and the Chi-square test has been used. According to the results of this study, there are certain factors that influence consumer buying behavior, including brand, satisfaction, fuel consumption and lifestyle, safety feature etc. Different ages of the consumer, stages of the life cycle, motivations, perceptions and environment also play an important role in influencing the purchasing decision.