The Analysis of Electronic Marketing of Agriculture Products Based on Feasibility, Desirability, and Feasibility Risk

Many industries have been impacted by saturation in a highly competitive climate. Many conventional Business-to-consumer companies are dealing with the dilemma of fragmented and lost clientele. However, live-streaming commerce has shown its potential in recent years, which brought conventional enterprises an opportunity. While many primary industry entrepreneurs lack knowledge of this sector. Therefore, this report will discuss the feasibility of selling agricultural products online with live commerce. Both primary data and secondary data are used. I have collected data from multiple experienced sellers from electronic business platforms, including sales, market share, etc. However, literature is also used for analyzing live commerces success factors and forecasting the feasibility of the online agriculture market. The results of this study show feasibility, desirability, and feasibility risk, lending practitioners in multiple traditional industries, especially agriculture suppliers, a more comprehensive understanding of the factors that would affect live commerces success and motivations of consumer decisions. The outcomes can be further used as a fundamental of online platforms improvement and agriculture products online selling suggestions.