The Research on Online Marketing Strategy and Holiday Promotions of LOral Groups Consumer Products Division (CPD)

The purpose of this research is to determine the effects of online marketing and holiday promotions on the future development of LOral Groups Consumer Products Division (CPD). Due to the impact of the epidemic, LOral Group's sales in the Chinese market are lower than sales in other regions. Furthermore, there are more and more local brands emerging in the Chinese beauty market. Therefore, LOral Group is facing specific competitive pressure in the Chinese market. LOral Group must develop new marketing strategies according to the characteristics of the Chinese market. This paper includes two kinds of research methods: the literature research and the survey design. This paper investigates and analyzes the current situation of LOral Groups Consumer Products Division (CPD) by using these two methods. Due to the rapid development of e-commerce in China, this article will focus on the online marketing strategy and holiday promotions of LOral Group's Consumer Products Division (CPD).