Effects of transformative tourism activity on the mitigation of menopause symptoms and life satisfaction

Abstract This study aims to determine whether five tourism activities have an impact on menopausal symptom relief and life satisfaction. This study surveyed 278 menopausal women experiencing menopausal symptoms, and after excluding two nonresponses, 276 responses were used in the final analysis. This study used confirmatory factor analysis to verify the validity of the measurement instruments and the fit of the research model. The results provided empirical evidence that cultural tourism, wellness tourism, sports tourism, and shopping tourism, except food tourism, have a positive impact on menopausal symptom relief and life satisfaction. This study successfully established a meaningful conceptual framework to understand the tourism activities that can lead to menopausal symptom relief and life satisfaction among menopausal women, beyond the existing literature that has only been studied in the field of leisure studies for middle‐aged and older adults.