How institutional pressures on green innovation are perceived by firms? The role of board social ties

Abstract Institutional pressures are major driving forces for firms' green innovation. However, there is significant heterogeneity in firms' responses to these forces due to the complex information environment within the institutional field. Social ties are known to provide information and resources. This study explores how board social ties, including business and political ties, shape firms' responsiveness to formal and informal institutional forces related to green innovation. Using a dataset from Chinese listed companies in the manufacturing sector, we propose that firms' business ties strengthen the effects of various institutional pressures on green innovation. On the other hand, political ties strengthen the impact of environmental regulation on green innovation but weaken the influence of imitative pressure on green innovation. This suggests that political ties can be a double‐edged sword in firms' responses to institutional pressures. This research contributes to institutional theory and social capital theory, offering implications for green innovation strategies.