The Role of Designing Virtual Advertisements in the External Environment

Virtual advertisements in outdoor environments depend on employing modern digital technologies and require the infrastructure of the communication network used to deliver content, communication protocols, software, and equipment used in content management and repetition of the display, and depend on different standards, each according to the marketing and promotional objective of the advertisement. The research problem was determined through the following questions: What are virtual ads? What are digital technology and the modern technologies that have introduced it in the modern era? What are the methods of advertising display for marketing and promotion? The research aimed to identify virtual advertisements, their promotional and marketing techniques and methods. The descriptive-analytical approach was followed in monitoring and analyzing the information. The research reached the most important results, which are: 1- Outdoor environment advertisements achieved an overlap between the form of the advertisement and the urban space surrounding it in the commercial center or urban buildings, and it had a functional and aesthetic role in the urban environment. 2- It achieved A high level of control and interaction between the customer and the advertisement, so that he becomes a participant and part of the advertisement. 3- The advertisements used various methods in addressing the public and potential customers. The method of drawing attention was used in samples 1, 3, 4, and 5, and the method of addressing instincts was used in samples 1, 2. ,5. The method of enticement and motivation was used in sample 2.5. It also employed the method of being realistic and presenting facts in Sample 3, while the method of arousing and stimulating consumerism was one of the most widely used methods and this appeared in Samples 1, 2, 4, and 5.