Riding the Wave: The Growing Preference for Public Transit System among Customers

Public transport is essential for urban mobility, reducing traffic congestion, and minimizing environmental impact. However, inadequate public transport conditions in Karachi have shifted interest towards private vehicles. The Green Line Bus Rapid Transit (BRT) System aims to offer a modern alternative and improve the current situation. This study aims to explore the role of technological developments, best practices, and standard operating procedures (SOPs) in improving service quality and attracting people to public transportation in Karachi. A cross-sectional study and survey were conducted in Karachi to gauge residents’ perceptions and expectations of the Green Line BRT System. Data were collected from 450 participants using a non-probability sampling technique. The findings reveal that technological advancements contribute to improved service quality and are considered significant by consumers when evaluating and selecting public transport services. Improved road quality further reinforces this connection. These insights are essential for policymakers and transport authorities to develop strategies that increase the attractiveness of public transportation and ensure sustainable urban mobility. Addressing core issues with modern technological methods can improve public transport systems and inspire further research.