Drivers of Halal Certification Value Chain: PLS-SEM Approach

The growth of micro, small, and medium-sized enterprises (MSMEs) in Depok City is very promising, but many MSMEs in the city do not yet view halal certification as a matter of business ethics. This study intends to identify the factors that impede the implementation of the value chain for halal certification in Depok City in order to better understand how to improve the halal certification process for micro, small, and medium-sized enterprises (MSMEs) in Depok city. This study employs a mixed-methods, case-study research design. Using 102 questionnaires and in-depth interviews, researchers gathered information for this study. The results of this research are Government, Identity, and Product Originality are Significant in Relation to Halal Awareness. Thus, the government should increase the quota for halal certificates again, aggressively spread halal certification information, and strengthen its readiness to implement it.