Relationship of Motivational Factors towards Real Estate Sales Agent's Sales Performance

Abstract The study explores the Relationship of motivational factors influencing sales performance among real estate agents. The research key indicators such as monetary, non-monetary, productivity and efficiency resulted to very high descriptive equivalent which describes as indicators are always implemented by the sales agents. Demographic profile in terms of gender, monthly income, and years in the industry did not significantly affect sales performance. Also, A correlation analysis of motivating factors and sales performance among sales agents shows substantial positive connections across all categories. Descriptive-Correlational, inferential, frequency count, mean and analysis of variance are used in this study. There were 80 real estate agents who were participated as respondents of the study. The study shows that monetary and non-monetary incentive factors have an important role in improving real estate agents' sales performance in Davao City. Additionally, Real estate experience and educational achievement have a major impact on motivation and sales performance. To improve sales results, organizations should design complete motivational tactics that target both financial and non-financial incentives.