From Digital Practices to Bond Formation: A Mixed-Method Case Study of BTS Online Fandom Communities

Through this poster submission I present my ongoing investigation into the dynamics of interpersonal relationships within online fandom communities, specifically focusing on the BTS fandom community known as ARMY. Amid the digital era's paradox of increased content creation and consumption alongside declining meaningful social interactions, I hope to identify online fandom communities as unique spaces where interpersonal relationships not only thrive but contribute to the sustainability of these digital communities. Using a case study approach on the ARMY fandom, which expanded during the pandemic, my research aims to dissect the nuances of relationship formation and sustainability. Through a combination of literature review, online diary studies, interviews, and digital ethnography, I explore how fans engage, and support each other, nurturing a sense of community. Initial findings highlight the interplay between personal and collective identity formation, the supportive role of community spaces, the impact of social support on well-being, and a profound sense of belonging among members. This study offers valuable perspectives on designing digital spaces that foster strong social connections.