Neonihilism: Meaninglessness and irony in neoliberal capitalism

In this paper I propose a novel theoretical phenomenon, neonihilism, which follows a historical and theoretical trajectory from 19th-century nihilism and is distinguishable from another contemporary phenomenon, described as fashionable nihilism. Neonihilism is contextualized to a North American neoliberal capitalist social matrix, with meaning and mental health crises as defining features. I argue that neonihilism produces a sense of hopelessness in tackling the mental health and meaning crises when our neoliberal social matrix internalizes systemic inequities as personal moral responsibilities. Furthermore, neoliberalism has the potential to commodify the darkness of nihilism and transform it into fashionable nihilism, which further obfuscates the possibilities for resistance. I suggest a set of strategies for overcoming neonihilism by shifting from a science of nihilation to an art of nihilation as an ars nihil.