Narratives of conflict: Russian media’s evolving treatment of Ukraine (2013–2022)

This article scrutinizes Russian state-run TV narratives over critical junctures – before the 2013 Euromaidan protests, the annexation of Crimea in 2014, and the periods leading up to and following the 2022 invasion – to illuminate how political agendas, historical narratives, and public perception intersect. The authors reveal the Russian political elite’s strategic shaping of narratives, influencing collective memory and swaying public opinion on the Ukraine crisis. The significance of the conflict narrative and Russia’s position is underscored, as reflected in the evolving structure of news broadcasts. The image of Russian leaders as capable and reliable is amplified during conflicts, while Ukrainian counterparts are persistently portrayed negatively. The media constructs an identity narrative that elevates Russian leaders and disparages Western counterparts post-crisis, mirroring geopolitical tensions. The framing of Ukraine’s narrative with WWII terminology is analyzed, highlighting attempts to deflect blame onto the West. This comprehensive study elucidates the subtle complexities of media narratives and their pivotal role in geopolitics and international relations.