Soft power as a tool to increase the investment attractiveness of states: the theory of the question

The article discusses the theoretical aspects of using soft power to increase the investment attractiveness of states. The main tools for promoting soft power are considered and their potential effectiveness is determined, as well as the evolution of soft power tools. As a result, the article concludes that the development of soft power policy contributes to building a positive international image of any state, increases the competitiveness of its industrial, cultural, scientific and technical products.