Exploring Experience-Based Cultural Tourism under the Background of Rural Revitalization: A Case Study of Chengzi County Village in Jinan City, Shandong Province

The integration of culture and tourism promotes the realization of rural revitalization. In recent years, many examples in China have achieved rural revitalization by developing a new model that integrates agriculture with tourism, deeply exploring local cultural characteristics. This paper focuses on Chengzi County Village in Yangli Town, Laiwu District, Jinan City, Shandong Province, known as the "Millennial Ying City." Utilizing the SWOT model and conducting field surveys, this study comprehensively analyzes the future development of experience-based cultural tourism in Chengzi County Village. Recommendations are proposed for future development, including creating a "1+N" cluster of experience-based cultural tourism projects, incubating distinctive cultural tourism brands, leading with talent, and improving tourism infrastructure. The study concludes that the opportunities and strengths of developing experience-based cultural tourism in Chengzi County Village generally outweigh the threats and weaknesses.