A Consumer Data Privacy Protection Model Based on Non-Parametric Statistics for Dynamic Data Publishing in e-Commerce Platforms

Objectives: Consumer data privacy on e-commerce platforms is increasingly crucial. This study aims to investigate privacy protection mechanisms, particularly focusing on personal and corporate secrets. It seeks to understand individual perspectives on privacy and preferences for data disclosure. The primary objective is to explore methods for safeguarding personal information while maintaining data integrity. Methods/Analysis: We employ non-parametric statistical techniques to analyze consumer behavior and preferences on e-commerce platforms. This involves examining patterns of data disclosure and identifying sensitive information shared by users. By studying communication dynamics and recording practices, we assess the efficacy of current privacy protection measures. Novelty/Improvement: This study contributes to the understanding of consumer privacy protection by emphasizing the importance of non-parametric statistical methods in e-commerce research. Our findings underscore the need for enhanced privacy measures. We advocate for further research and development of innovative privacy-enhancing technologies to address evolving privacy challenges in online commerce. Findings:Our research highlights the significance of personal privacy concerns in e-commerce settings. We identify a spectrum of privacy attitudes among users, ranging from strict confidentiality to selective disclosure. Furthermore, our analysis reveals potential vulnerabilities in current privacy safeguards, particularly regarding the collection and storage of sensitive data on e-commerce platforms. Doi: 10.28991/HIJ-2024-05-02-013 Full Text: PDF