49‐4: Invited Paper: Super High Ambient Contrast LCDs with Low Power Consumption

The most effective way to improve display visibility in ambient light is to suppress the reflectance of the display. After conducting a thorough analysis of the factors contributing to unwanted reflection, specific layers were identified that required improvement. Subsequently, these elements were carefully optimized, resulting in a significant reduction of internal reflection to 0.53% for our 12.3” FFS‐mode prototype, compared to 1.12% in conventional LCDs. This improvement was achieved without the use of circular polarizers and has been demonstrated to provide excellent visibility in bright ambient conditions while allowing for reduced backlight brightness and lower power consumption.